I have to hand it to the graduate students at University of Virginia’s Darden School of Business! A business conference focusing on wine, food, beer and spirits will be hosted next week by one of the larger student clubs, The Wine and Cuisine Club This is an annual conference providing both local and international information and resources for MBA students with personal or professional interests in these industries. WACC (clever name) appears to be a productive wine club, turning a kick back atmosphere for students to socialize and converting it into potential business opportunities. For a limited number of registrants, dinner Thursday evening the 26th, will be at The Local, offering networking opportunities for students with sponsors and presenters. Unfortunately I’ll have to skip the dinner but look forward to learning along with the Darden students at the conference on Friday.
I wonder if Thomas Jefferson knew he was going to be used in marketing endeavors for centuries and that his name would be associated with the birth of wine making in Virginia? Who knows which graduate student will make their mark on history in the wine or food industries? For technical accuracy I took this photo in Williamsburg at the Williamsburg Farmers Market after noticing a clever marketing ploy by Betsy’s Baked Goods! Sorry, I digress…
Keynote speaker will be Andy Mansinne, President of Aveniu Brands, a company that specializes in bringing to the United States of America distinctive brands from some of the world´s foremost production regions. They are the exclusive U.S. marketer for about 30 wine and spirits brands from eight different countries.
After the presentation guest will proceed to breakout sessions with the following speakers:
Commonwealth Restaurant and Skybar
Richard Averitt, Founder
Devils Backbone Brewing Company
Hayes Humphreys, Chief Operating Officer
E&J Gallo Winery
Lee Susen, Marketing Director
Polly Madsen, Associate Marketing Manager
Jennifer Drapisch, Assistant Brand Manager
Kevin Sidders, President
Virginia Eagle Distributing
Scott Heinz, Chief Operating Officer
Cheers to Sara Hester!
Vice President, Darden’s Wine and Cuisine Club Conference MBA Candidate, Class of 2012 | Darden Graduate School of Business | University of Virginia and all the people who were involved in coordinating this event!